CINCINNATI–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/ProAmpac?src=hash” target=”_blank”gt;#ProAmpaclt;/agt;–Flexible packaging leader ProAmpac today joined with L’Oréal
– Matrix Hair Care to celebrate acceptance of two Graphic
Design USA (GDUSA) awards for “disruptive” consumer packaging that
has helped “drive sales” and “reinforce the importance of packaging
graphics” in successful on-shelf marketing.
GDUSA, a magazine and information resource for graphic design
professionals, announced today that L’Oréal – Matrix Hair Care’s Total
Results Hair Care Holiday Kits 2018 have earned GDUSA’s American
Package Design Award and the American Graphic Design Award.
The award-winning packaging is produced by ProAmpac, the leader in
flexible packaging, and collaborative innovation partner with L’Oréal –
Matrix Hair Care, the haircare and hair color company that is part of
L’Oreal USA’s Professional Products Division.
“We wanted our holiday program to stand out and be disruptive on shelf,”
said Elizabeth Richardson, assistant vice president haircare & channel
marketing for L’Oréal – Matrix Hair Care.
“In collaboration with ProAmpac, our vision of creating a
limited-edition kit was brought to life through flexible packaging
typically not seen in beauty. The brilliant metallics captured the
brand’s energy and playfulness, and it didn’t hurt that it helped drive
sales too!” Richardson added.
“GDUSA’s awards reinforce the importance of packaging graphics. They
serve as confirmation of ProAmpac’s investment in equipment and people
dedicated to packaging that attracts attention as well as protecting our
customers’ products,” said Adam Grose, chief commercial officer.
“These awards also underscore ProAmpac’s approach to collaborative
innovation, in which the brand leader and packaging company combine
forces to develop breakout packaging concepts,” Grose said.
To learn more about ProAmpac’s flexible packaging and graphics expertise
or go to ProAmpac.com
MATRIX, the leading professional haircare and haircolor company in the
United States, is part of Loreal USA’s Professional Products Division.
Founded in 1980, MATRIX is committed to the development of the salon
professional and offers a wide range of products including:
COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, Oil Wonders, SOBOOST,
SOCOLOR, Style Link, and Total Results (MATRIX professional products are
available only in salons and can be guaranteed authentic when purchased
from authorized retailers.) Visit Matrix.com for hairstyle and haircolor
inspiration as well as MATRIX trends and tips!
To connect and chat with MATRIX go to http://www.facebook.com/matrix;
For additional information, please contact Chandra Magnuson (917)
937-2098 or firstname.lastname@example.org
ProAmpac is a leading global flexible packaging company with a
comprehensive product offering unparalleled in the industry. We provide
creative packaging solutions, industry-leading customer service and
award-winning innovation to a diverse global marketplace. We are guided
in our work by four core values that are the basis for our success:
Integrity, Intensity, Innovation, and Involvement. Cincinnati-based
ProAmpac is owned by Pritzker Private Capital along with management and
co-investors. For more information, visit ProAmpac.com.
About Pritzker Private Capital
Pritzker Private Capital acquires and operates North America-based
middle-market companies with leading positions in the manufactured
products, services and healthcare sectors. Led by Tony Pritzker and the
former investment and operating professionals of Pritzker Group Private
Capital, the firm’s differentiated, long-duration capital base allows
for efficient decision-making, broad flexibility with transaction
structure and investment horizon, and alignment with all stakeholders.
Pritzker Private Capital builds businesses for the long-term and is an
ideal partner for entrepreneur- and family-owned companies. For more
information, visit PPCPartners.com.